Our Story
As former brokers and operators ourselves, we lived the frustration, waiting days or weeks for a signed Bill of Lading, juggling customer calls, and losing time (and money) over paperwork. We knew there had to be a better way.
So we started with a simple idea: What if the Bill of Lading could secure itself?
Tracebill creates a digital, tamper-proof record of every shipment — verified by who, where, and when — with no extra apps or hardware required.
Our Team
Mark Troiano
Partner
Mark Troiano has a background as a freight broker in the logistics industry for 5 1/2 years. Mark has a keen interest in fitness and creating impactful products through efficiency. He focuses on bringing people together with the aspiration for understanding. He studied at Wabash College.
Sukh Aulakh
Partner
Sukh Aulakh graduated from Cal Poly, San Luis Obispo with a degree in Finance and began his career in accounting at a Fortune 500 company. Driven by an entrepreneurial mindset and a passion for logistics, Sukh transitioned into the trucking industry, where he has spent over eight years managing dispatch and operations. Through his hands-on experience, Sukh developed a deep understanding of the everyday challenges faced by carriers, brokers, and shippers — leading to the creation of Tracebill with his partners
Kayvon Soheili
Partner
Kayvon Soheili has a background in strategy consulting, venture capital, and enterprise software solutions, with experience supporting startup accelerators and helping launch early-stage companies. He focuses on data-driven execution and building scalable systems that improve efficiency and transparency across complex industries. He earned his MBA from the University of Chicago Booth School of Business.
Grayson Cotham
Partner
Grayson Cotham is a strategist and creative builder with a focus on the intersection of business development, design, and technology. He thrives on shaping ideas into practical, scalable systems, blending strategic insight with an eye for design and user experience. With a background that bridges construction, software, and brand development, he brings both structure and imagination to his work. His approach to entrepreneurship is hands-on and design-led: identifying patterns, simplifying complexity, and crafting solutions that drive both growth and meaning.
Frank Troiano
Advisor
Frank Troiano is a strategic operator and growth-minded leader known for building high-performing teams, driving execution, and translating vision into measurable results. With a background spanning leadership, finance, and business strategy, he combines analytical discipline with adaptability and sound judgment. Holding advanced degrees from the University of Miami and Georgetown University, Frank approaches challenges with an investor’s mindset—balancing ambition with precision, and consistently delivering clarity, accountability, and impact in every environment he leads.
Our Approach
At Tracebill, we believe trust should move as fast as freight. Our approach blends simple user experiences with powerful backend automation to eliminate the guesswork from document handling. Every touchpoint, from pickup to delivery, is verified, time-stamped, and secured, so what once took days now happens in seconds.
Our goal isn’t just faster paperwork—it’s a smarter, more reliable supply chain built on proof, not promises.
Us in Numbers
$100M+
Clients’ Income during the Last Quarter
5
Industry Awards
355
Business Partners in over 30 Countries
27
Years of Experience